masumah · zahra
that's me!
masumah, 2026
LOS ANGELESDESIGN @ PILOTLYPAINTING ON WEEKENDS

hi, i'm a product designer with an artist's eye, a product mindset, and an AI toolkit.

I work best at the overlap, between craft and strategy, between design and building.
see my work →more about me
flip through my work
in beta
Origin Story: How I built an AI-native design process

Origin Story: How I built an AI-native design process

Jan 2026 →
Closing the design-to-engineering gap with AI

Built an AI-native design process at Pilotly, turning a sole-designer bottleneck into a pipeline where design system maintenance, documentation, prototypes, and front-end code all generate from a single source of truth. Shipped 10 design-authored PRs, cut design phase time by 50%, and turned the design system into shared context that's now amplifying engineering's AI workflow.

design systemsAI toolingclaudefront-end devdesign ops#devsuma
shipped
Redesigning an internal survey authoring tool

Redesigning an internal survey authoring tool

Dec 2022 →
Reframing a survey configuration tool as a document

Redesigned Pilotly's internal survey authoring tool from a configuration-heavy interface into a document-style editor, closing a years-long gap between how researchers draft surveys and how they program them.

product designb2b saasux researchsole designer
shipped
How ownership gets designed in

How ownership gets designed in

Apr–Aug 2025
Owning the product management process, not just the pixels

Led the end-to-end redesign of Pilotly's Sentiment Analysis tool. As lead designer with de facto PM scope, I built a handoff process that shipped our feature on time, growing page views 76% quarter over quarter.

cross-functional leadershipproduct managementclient managementproduct design