masumah · zahra
that's me!
masumah, 2026
LOS ANGELESDESIGN @ PILOTLYPAINTING ON WEEKENDS

hi, i'm a product designer with an artist's eye, a product mindset, and an AI toolkit.

I work best at the overlap, between craft and strategy, between design and building.
see my work →more about me
flip through my work
in beta
How I built an AI-native product design process

How I built an AI-native product design process

Jan 2026 →
Closing the design-to-engineering gap with AI

I built an AI-native design-to-engineering pipeline, turning a sole-designer bottleneck into a pipeline where design system maintenance, documentation, prototypes, and front-end code all generate from a single source of truth. Reduced design phase time by ~50% and shipped 10 design-authored PRs, freeing engineer bandwidth.

design systemsAI toolingclaudefront-end devdesign ops#devsuma
shipped
Redesigning an internal survey authoring tool

Redesigning an internal survey authoring tool

Dec 2022 →
Reframing a survey configuration tool as a document

I redesigned Pilotly’s survey authoring tool from a configuration-heavy interface into a document-style editor, closing the gap between how researchers draft and how they program. Resulted in implementing +5 new requested features, 42% increase in user confidence, and 71.4% users rating a ⅗ or higher on performance.

product designb2b saasux researchsole designer
shipped
Optimizing the design x engineering handoff process

Optimizing the design x engineering handoff process

Apr–Aug 2025
Owning the product management process, not just the pixels

I led the end-to-end redesign of our internal analytic tool as the lead product designer and product manager, building a handoff process resulting in the feature shipped on time, driving +76% views, +105% users, and 29% faster time-on-page growth vs legacy feature.

cross-functional leadershipproduct managementclient managementproduct design