hi, i'm masumah! i design with intention, curiosity, and craft in mind.

Lead Product Designer @ Pilotly

• Redesigned Pilotly's full B2B SaaS dashboard from as sole designer, restructuring the experience around how researchers run studies for client teams at Amazon, Netflix, and Disney.
• Led the Sentiment Analysis redesign and built a 6-phase engineering handoff process that pulled eng in six weeks earlier, driving +76% page views, +105% users, and 29% faster time-on-page growth vs. legacy.
• Built an AI-native design-to-engineering pipeline (unified Figma + code tokens, auto-generated component docs, Figma MCP prototyping), compressing the design phase by ~50%.
• Led the Survey Editor redesign, shipping a document-style editor that unlocked new methodologies and eliminated engineering as a dependency for researcher feature requests.
• Shipped 10+ design-authored UI PR's to production code as a non-engineer, freeing engineering bandwidth from visual polish.
• Established Pilotly's first design system in partnership with engineering, defining components, governance rules, and contribution guidelines on a codebase not built to support one.
• Designed Pilotly's first consumer-facing respondent experience for CTV and mobile, extending the reach of every fielded study beyond desktop.
• Redesigned pilotly.com directly with the CEO, defining brand guidelines, value propositions, and public positioning; owned product marketing surfaces (LinkedIn content calendar, feature launch videos, sales collateral).

Product Design Lead @ Tech4Good

• Promoted to full-time fellow (5% of summer lab members) within three months of start date: co-leading a UX design and research team exploring solutions for building successful university–community partnerships.
• Led team through a holistic design process using SWOT analyses, empathy mapping, brainstorming, problem identification, ideation, and storyboarding.
• Conducted concept speed-dating study using generated ideas & self-illustrated storyboards to test most desirable design solutions amongst participants, emphasizing UX research skills.
• Conducted interviews by evaluating target communities and consistently analyzing needs.

Design & Branding Co-Lead @ UCSC Creative Tech Design

• Guided and mentored up to 10 designers in visual design to create a unique experience for their website and designs.
• Directed UCSC organization in creating visual design solutions and graphics to build their remote platform and website, driving sign ups to increase by 296.8%.
• Customized brand identity and design system for social media platforms' marketing strategies.

UI/UX Design Intern @ ListAcross

• Spearheaded the design of a solo project, playing a significant role in presenting designs for investors.
• Redesigned and replicated high fidelity platform designs in tight timelines into Figma while maintaining eye for detail.
• Coordinated remotely with co-founders for weekly critiques and collaborated with UX Research team to create intuitive visual design solutions.

Practical Activism Conference Co-Lead @ UC Santa Cruz

• Led a discussion with Dr. Angela Davis, addressing the power of youth activism, with an audience of over 300 attendees from around the world.
• Organized and coordinated the PAC, which aims to further local and global change by representing diverse perspectives on social justice issues, while providing tangible tools to enact practical change.
• Managed and mentored a team of 18 student planners to build 6 interactive workshops and 5 Creative Activist Opportunities that empower attendees to integrate activism into their lives.
• Remodeled the class infrastructure that spanned a period of three quarters, implementing new methods of organization that efficiently streamlined planning.

• Product design (B2B SaaS)
• Design systems
• 0 → 1 product design
• User research
• Interactive prototyping
• Cross-platform design (web, CTV, mobile)
• AI-native design
• Design tokens

• Figma
• Figma MCP
• Claude Code
• Claude Design
• GitHub
• Storybook
• HTML/CSS